Marketing Is Not Just A Marketing Endeavor - 2113 Words

Without marketing a business no matter how genius and innovative the concept will fade away amongst the sea of other failed businesses. Public perception is not just a marketing endeavor; the larger a business gets the greater need for a department to help assist with the public perceptions of the company( Ogden Ogden, 2014). Marketing is not as easy as mocking up media advertisements; it is methodical process in which every step is crucial to the overall long term success of the product ( Ogden Ogden, 2014). Marketing is the basic concept of selling or buying products and services. This is generally some type of exchange of money, services, goods or ideas. Advertising has vastly changed since the creation of the printing press. Constantly improving technology has made advertising much more prevalent in today’s society than ever before (Clow Baack 2010). According to Small Business Notes.com (2010), The term target market is used because that market is the target at which you aim all your marketing efforts. The market you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market, the more precisely you can develop your marketing strategy,. The buyer motivation which would be best utilized would be emotional appeals. According to Clow Baack (2010), †¦emotional advertising can capture a viewer s attention and cause an attachment to develop between the consumer and the brand, The marketingShow MoreRelatedMarketing Is Not Just A Marketing Endeavor2234 Words   |  9 PagesWithout marketing, a business no matter how genius and innovative, the concept will fade away amongst the sea of other failed businesses. Public perception is not just a marketing endeavor; the larger a business gets the greater need for a department to help assist with the public perceptions of the company( Ogden Ogden, 2014). Marketing is not as easy as making up media advertisements; it is methodical process in which every step is crucial to the overall long term success of the product ( OgdenRead MoreMarketing Is Not Just A Marketing Endeavor2113 Words   |  9 PagesWithout marketing a business no matter how genius and innovative the concept will fade away amongst the sea of other failed businesses. Public perception is not just a marketing endeavor; the larger a business gets the greater need for a department to help assist with the public perceptions of the company( Ogden Ogden, 2014). Marketing is not as easy as mocking up media advertisements; it is methodical process in which every step is crucial to the overall long term success of the product ( OgdenRead MoreChallenges For Project Management1484 Words   |  6 Pagesgetting individual customers to the website then lead them to the purchase. If no one goes to the site or doesn’t purchase from the site one of two things needs to happen. 1. Turn on the targeted marketing to get some name recognition. I have talked to a call center business about using targeted marketing lists to push traffic in that direction. I have also talked to Groupon, Amazon, and Living Social about the process of offering deals for the website both locally and nationally. This is the reasonRead MoreCost Of A Mobile App916 Words   |  4 Pagesresearch about the scalability of our app, meaning researching just how much capital it would cost to create and maintain an app of this stature. We derived our estimations bas ed on an article entitled â€Å"Cost to Build a Mobile App: A Survey† from Clutch.co, a leading software and professional service firm that offers research-based reviews and analysis for companies to make professional decisions. The first question needing to be answered was just how much an app like this would cost to develop, a costRead MoreColes Marketing Plan1359 Words   |  6 Pagesthis nation. Specifically, the  company’sproduct line consists of  daily products,  grocery, meat,  deli, fresh produce,  bake house,  cigarettes,  liquor,  apparel,  general merchandize and over head  products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers. Fresh produce are the chief of Cole’s product line. The chain of supermarket is among the leading retailers  operating more than 720 stores in Australia (Morales, 2013). The company harbors more thanRead MoreWhat Is A Dynamic Article Marketing Strategy1065 Words   |  5 PagesIdeas For A Dynamic Article Marketing Strategy Could article marketing be an ideal method of marketing your business? Do you even know what it takes to produce the quality articles that make it happen? Well, there are various considerations that are important to the process, and knowing what they are is going to help you to put a great method to work for you. Check these tips out first to see just what you should be thinking about. Blogging is one of the best ways to draw business to your websiteRead MoreCase Study : Marketing Pl Fannect Llc Essay1596 Words   |  7 PagesFannect Marketing plan I. SITUATION ANALYSIS Fannect LLC is a company that develops, runs, and maintains an app known as Fannect. Fannect is an app designed to not only determine the fan base of a sports teams but also rank individual fans. It is, therefore, a unique platform that enables fans to partake in competitive sport events that are powered by social network that aim at measuring the fans enthusiasm, ardor and comprehension about the team. The company aims at creating such kind of a platformRead MoreDifferent Methods Of Using Information Collected From Online Content1116 Words   |  5 Pagesmost effective in helping it reach its marketing goals. Further, in this case, we learned about the different approaches to online marketing strategies. Nowadays, more and more consumers are relying on social media to influence what products and services they purchase. Thus, there are companies that collect, analyze and compile this information for the potential value it may hold. In addition, we learn that utilizing online wordâ⠂¬ of†mouth or viral marketing methods are becoming a more effective wayRead MoreHow Thought Leadership Can Change Your Marketing Strategy928 Words   |  4 PagesLeadership can Change your Marketing Strategy Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing. With thought leadership marketing, data is analyzed and ideas pondered until leaders are able to find ways to maximize their marketing strategies. Instead of simplyRead MoreSuccess On The Internet Is All About Successful Marketing1043 Words   |  5 PagesLead Generation system will help you accomplish your marketing goals quicker than trying to do it on your own....or by using only conventional methods of promoting! Success on the internet is all about successful marketing. When you think about various ways to market your product or services, you must also consider that there is a proper sequence of events that must take place to accomplish your sales goals. Back in the early 70 s when I was just starting to get involved in sales and sales training

I Am A Human Resource ( Hr ) Director Of A For Profit...

I am a Human Resource (HR) Director of a for-profit company with 500 employees, in this role I will be confronted with many issues. The challenges brought about from technology, globalization, and diversity will impact my role and how legislation will be passed to address these challenges. The next ten years can no doubt bring about legal pitfalls that will impact my organization. Therefore, I will discuss and reflect on the laws I see missing to protect my company from liability and protect my employees from harm. I will also discuss why I think it is important to bring in legal counsel for guidance and when I am confident handling HR issues on my own. In addition, I will highlight the current laws I believe are helping my organization from an employment standpoint. My refection of those areas ultimately leads me to my thoughts on how I plan on addressing what makes me most anxious in this role regarding HR law. Developing a plan to grow my HR law knowledge to minimize my anxiety is the key to my success. By writing this paper I am able to think strategically about all I have learned regarding HR law and how I can use the knowledge in an aspiring role. Being the HR director of a company with 500 employees, I need to understand the current laws, and think ahead about the laws that should be passed. In looking ahead from an organizational standpoint, the use of a 100% accurate and mandatory for all employers to use is the employment eligibility verification systemShow MoreRelatedHuman Resource Issues And Innovations Portfolio787 Words   |  4 PagesHuman Resource issues and innovations Portfolio Over the years in business HR have been looked at in positive and negative ways. Nevertheless, they are essential to the well-being of an organization. Some of the faultfinders don’t give HR credit for the significant contributions they make. Despite the negative feedback, HR department can gain respect by being brought to the table as a business partner and into the realm of strategic planning. As the senior VP of our HR department, I think by improvingRead MoreFedex Apac Hr Shared Services Center in Wuhan1506 Words   |  7 PagesCC-408-006 FedEx APAC HR Shared Services Center in Wuhan This case was prepared by Prof. Lee, Jean S K and LIU Jia at Case Center of CEIBS. The case was prepared as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and other identifying information may have been disguised to protect confidentiality. Copyright  © 2008 by CEIBS (China Europe International Business School) No part of this publication mayRead MoreSoftware652 Words   |  3 Pagesa 17% loss in the last fiscal year. 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Each branch is fully staffed with individualsRead MoreCase Study Essay945 Words   |  4 Pages(770099290) To: Dr. Maria Nathan Writing Assignment-1 Strategic Design at Dynacorp 1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?. Answer: If I am on the Dynacorp task force, my first choice for an alternative design would be front /back structure of strategic design. This structure divides the organization into two parts such that the back end products which include engineering, manufacturingRead MoreThe Position Of Human Resources Specialist1469 Words   |  6 PagesAccording to U.S. News and World Report, â€Å"the position of Human Resources Specialist is the sixteenth best business job in America† (Best Business Jobs of 2016). 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Corporate Innovation and Entrepreneurship

Question: What is the Role of Innovation in the Economy and in Society? Answer: Introduction For an organization to grow develop, they need to innovate new products or the way of doing business to gain profit and stay ahead of the competitors (Amit and Zott 2012). The types of innovation and the frequency of innovation by an entrepreneur or a corporate organization help them to understand the need of the innovation (Zahra and Nambisan 2012). The perception of the customers for the company will also change based on the innovations brought about by the organization. The present write-up will focus on the importance of innovation and creativity in a corporate organization or by an entrepreneur. The importance of the innovation will also be studied from the industrial, economic and social development perspective. The importance in different types of firms will also be evaluated. The examples of the innovation by various entrepreneurs at the technological and social level will help the readers to understand that without the innovation, the entrepreneurs might not be at loss but with it, they will be able to stay ahead of others. Secondly, the theories related to innovation will be assess and argued to understand the application of innovation in various fields. Finally, the goals of innovation will throw light on the need of innovation by the corporate organizations or the entrepreneurs. Importance of creativity and innovation The importance of creativity and innovation can be felt in all types of organization. Starting from the private and public firms till the non-profit organization innovation in business is necessary for all (George, McGahan and Prabhu 2012). In addition to this, the size of the company does not matter when it comes to innovations in business (Boons and Ldeke-Freund 2013). For any company to grow, innovations are important and should be kept as priority to compete with other organizations (Brettel et al. 2012). However, it is up to the organization to decide the type of innovation that will help the organization to enhance their business in the respective field. Industrial The importance of industrial innovation can be felt in every type of sectors. As far as the industrial innovations are concerned, the companies and the entrepreneurs need to innovate to stay ahead of the competitors (Seebode, Jeanrenaud and Bessant 2012). The demands of the customers are constantly changing as well as getting upgraded. The industrial innovation will help the industries to investigate the new technologies in the field of business and eventually help them to innovate more to stay ahead of the competitors. Economic The industrial innovation will lead to economic innovation as well. Once a company will innovate new products and services, it will gain better business and eventually the economic condition of the organization will rise (Trimi and Berbegal-Mirabent 2012). In the long run, the company will be able innovate other ways that will help them to manage their finances well and gain more profit from the business (Casadesus?Masanell and Zhu 2013). Social development The innovations in the social development will mainly come from the innovation that will be brought about the non-profit organizations (Lampel, Jha and Bhalla 2012). The non-profit organizations mainly carry out their business so that they are able to serve the society and the environment. Thus, the innovations that will be brought about by the non-profit organizations will help in the social development of the society. Darren Lim, a young entrepreneur from Singapore designed the touch plus. Touch plus is a motion-capturing device that will help an individual to replace the mouse with that device (Jacobs 2013). Touch plus will be connected with the computer and the person operating the computer will be able to carry out the functions with the help of the gestures. Any type of device like the tablets, android devices, smart televisions and iOS can be operated by a user just by simply tapping or swiping on a surface. The device costs around US$74.99 and the innovation helped Darren Lim to get the Thiel Fellowship that is funded by the founder of the company PayPal. The innovation might not seem important when it was not there but it helped the Darren Lim to give people the ease of operating a computer without a mouse. Hence, the innovation led to reduction of a device while operating the computer. He world toilet organization is another non-profit organization that was started by Jack Sim after he noticed that the lack of sanitization and hygiene in the toilets (Lee 2014). Currently, World Toilet Organization has become a part of international venture but the campaign was started by a Singaporean entrepreneur (Sim 2016). No individual can think that innovation could be made in the fields of toilets, but the innovation with the toilets spread the awareness that toilets are necessary and hygienic toilets will help the people to lead a clean life. Arguments based on theory Joseph Schumpeter gave rise to the concept of business cycles (Parker 2012). According to the author, the business cycles come to a stationery state if there is no innovation on the part of the entrepreneur. Schumpeter called the stationery state the Walarasian Equilibrium. Figure 1: Economic growth through innovation by Joseph Schumpeter (Source: Parker 2012) He believes the entrepreneur is the hero of the business and the actions taken by the entrepreneur will decide the variations in the cycles. Joseph Schumpeter talked about innovation, entrepreneurship and the theories related to both. Joseph Schumpeter introduced he cycle and long wave theory. According to Schumpeter, long cycles of business are mainly cased due to the innovations in the business. Schumpeter argued that the instability in the cycles is mainly due to the innovation brought about the entrepreneurs. When there are fluctuations in the innovations brought about by the entrepreneurs, it will cause fluctuations in the investments by the customers and eventually the result will be visible in the cycles of the economic growth. He further believed that the innovations form clusters and the clusters accumulate to give rise to longer business cycles. The clusters then help aggregate growth of the business. BeMyGuest is one such company where the entrepreneur Blanca Menchaca and Clement Wong thought of assisting the local travel operators (Tung 2016). The website would help the travel operators with translations and online inventory. The travel operators would have the used way to operate the tours. However, BeMyGuest would have helped the travel industry by uplifting the position of the travel operators of the country. Schumpeter came up with the innovation theory where he mentioned the types of innovation that can be taken up by the entrepreneur to enhance their business (?ledzik 2013). A new product or a new form of an old product is launched New methods of production or sale will be applied. The method should be new to the market. Identifying a new market where the predicts can be launched, which the previous marketers might not have thought about Identifying new sources where new suppliers could be acquired Giving rise to new industry structure that will be helpful in competing with the existing industry structure and helpful in breaking an existing monopoly in the market. Figure 2: The innovation theory (Source: ?ledzik 2013) He further believed that if any entrepreneur is seeking profit from the business, the best way is to innovate. In this way, the chance of growth will be more as the customers will get something that they have not heard about before. Shell Techworks is one such innovation where it found a new platform where the entrepreneurs could meet and discuss about the challenge of meeting the demand of high technology but within a limited budget (Shell.com.sg 2016). Until now the entrepreneurs have been competing with each other but the new innovation helped them to work together for a better future. Even though Schumpeter made entrepreneur the hero of the business, yet it can be argued that the employees of an organization can also help in bringing the innovation of the organization (Boons et al. 2013). As the employees are more acquainted with the problems of the organization and hence they will be able to suggest the ways innovation can be brought about in the organization and the types of innovation that would be needed by the organization (Baden-Fuller and Haefliger 2013). Identification and assessment of key innovation goals Innovation in an organization involves a number of other factors such as collaboration, ideation, implementation, and the creation of value for the goods and services offered by the company. In the opinion of Drucker (2014), innovation is not an easy activity that is conducted by the organization. Innovation includes the development process of some product or services that are carried out before with the desire that the target audiences are satisfied with it. In order to carry out the process of innovation, the funding, customer interest, product development, employee motivation, and marketing needs to be done. The innovation goals of the organization help the employees or the team to focus on the priorities that are important for the organization. It supports the correct decision making of the managers. The innovation goals of the organization differ from one organization to another depending upon the aim and the activities performed by the organization. The appropriate innovation goals of the company are identified using the key elements of the company. The collaboration of the activities within the organization helps to determine the areas where the innovation is required. Based on these result, the innovation goals for the company are set. However, Davenport (2013) argued that the collaborative process is more than working together of the employees. Moreover, to set the appropriate innovation goals, it is important for the managers to carry out the market research and understand the market demand and the needs. Based on the demand, the innovation in the company can be performed to meet the customers expectation. On the other hand, the fresh new ideas of the employees and managers help the organization to design the appropriate innovative goals for the company that supports the firm to stand out in the market. Goldberg (2013) further suggested that defining the type of innovation that helps to boost up the growth level of the company and thereby meet the strategic objectives of the company. Adding the innovation to the formal agenda at the leadership meetings is an effective way to identify and the innovation goals for the organization. Nevertheless, identification of the innovation goals in the organization is not only the prime activity of the managers. The goals need to be effectively implemented in order to achieve the expected outcome for the company. The effectiveness of the goals can be determined by assessing the innovation goals that have been identified. To perform the assessment it is important for the innovation team to emotional ownership in the organization. In the process, the team works toward following the mission of the company, turn the ideas into sustainable, disruptive or escaping form (Christensen, Anthony and Roth 2013). As the innovative ideas are created in a very lose manner, it needs to be guided by the requirements so that the new product or venture is successfully obtained. Moreover, the assessment process includes reporting of the managers or the team coach to the company in order to analyze the performance of the company regarding the innovation. The assessment of the innovation includes assessing the consumers, the competitors and the peers of the company outside the workplace. The managers in the organization use research based strategies. Applying those strategies into the business helps in achieving the best possible outcome (Wooten and Ulrich 2014). The assessment further includes the determination of the risk involved and thereby adopts alternative risk management strategies. Conclusion The conclusion that can be drawn after evaluating different aspects of innovation is quite equal to what Schumpeter has said that if an individual wants to make profit, the person should think about innovation. The importance of innovation can be found in aspects like industrial, economic and social development. An innovation can be called once something is developed new in that field as taught by the innovation theory of Schumpeter. However, Schumpeter mainly stressed on the fact that the entrepreneur is able to bring about the innovation. It can be argued that not only the entrepreneur, at times, the employees are responsible to bring about the innovation in the organization. The entrepreneur should consider the contribution of the employees before implementing an innovation. Sim lived up to the ideas of Schumpeter by innovating the toilets for better sanitization by creating the world toilet organization. The innovation goals that have been identified are growth of an organization as well as comparative advantage. When an organization innovates, it helps them to comparative advantage over the competitors with the help of strategic decision-making. The performance of the company could be assessed to understand whether the goal set by the company has been achieved through innovation. References Amit, R. and Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Baden-Fuller, C. and Haefliger, S., 2013. Business models and technological innovation.Long range planning,46(6), pp.419-426. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda.Journal of Cleaner Production,45, pp.9-19. Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, pp.1-8. Brettel, M., Oswald, M. and Flatten, T., 2012. Alignment of market orientation and innovation as a success factor: A five-country study.Technology Analysis Strategic Management,24(2), pp.151-165. Casadesus?Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), pp.464-482. Christensen, C., Anthony, S. and Roth, E.A., 2013. Seeing what's next: Using the theories of innovation to predict industry change. Harvard Business Press. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Drucker, P., 2014. Innovation and entrepreneurship. Routledge. George, G., McGahan, A.M. and Prabhu, J., 2012. Innovation for inclusive growth: Towards a theoretical framework and a research agenda.Journal of management studies,49(4), pp.661-683. Goldberg, D.E., 2013. The design of innovation: Lessons from and for competent genetic algorithms (Vol. 7). Springer Science Business Media. Jacobs, M. 2013.Social innovation: lessons from Singapore, South Korea and Taiwan. [online] the Guardian. Available at: https://www.theguardian.com/social-enterprise-network/2013/may/14/social-innovation-singapore-south-korea-taiwan [Accessed 19 Dec. 2016]. Lampel, J., Jha, P.P. and Bhalla, A., 2012. Test-driving the future: How design competitions are changing innovation.The Academy of Management Perspectives,26(2), pp.71-85. Lee, T. 2014.Tech in Asia - Connecting Asia's startup ecosystem. [online] Techinasia.com. Available at: https://www.techinasia.com/5-innovative-gadgets-proudly-designed-singapore [Accessed 19 Dec. 2016]. Seebode, D., Jeanrenaud, S. and Bessant, J., 2012. Managing innovation for sustainability.RD Management,42(3), pp.195-206. Shell.com.sg, 2016.Innovating together. [online] Shell.com.sg. Available at: https://www.shell.com.sg/energy-and-innovation/innovating-together.html [Accessed 23 Dec. 2016]. Sim, J. 2016.World Toilet. [online] World Toilet. Available at: https://worldtoilet.org/who-we-are/our-story/ [Accessed 19 Dec. 2016]. ?ledzik, K., 2013. Schumpeters view on innovation and entrepreneurship.Management Trends in Theory and Practice,(ed.) Stefan Hittmar, Faculty of Management Science and Informatics, University of Zilina Institute of Management by University of Zilina. Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.International Entrepreneurship and Management Journal,8(4), pp.449-465. Tung, Y. 2016.BeMyGuest becomes the first Singapore-based startup to join Fast Company's Top 50 Most Innovative Companies list. [online] e27. Available at: https://e27.co/bemyguest-becomes-first-singapore-based-startup-join-fast-companys-top-50-innovative-companies-list-20160216/ [Accessed 23 Dec. 2016]. Wooten, J.O. and Ulrich, K.T., 2014. Idea generation and the role of feedback: Evidence from field experiments with innovation tournaments. Available at SSRN 1838733. Zahra, S.A. and Nambisan, S., 2012. Entrepreneurship and strategic thinking in business ecosystems. Business Horizons, 55(3), pp.219-229.